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Metric Media
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People ask AI before they ask Google. Be the answer it gives.

AI SEO — also called AIO or answer engine optimization — is the work of getting your business cited inside AI Overviews, ChatGPT, Perplexity and Gemini, not just ranked on a page of blue links.

Talk to us about AI SEO See the method
Best in Edmonton Ranked top 3 best SEO Agencies in Edmonton
Google We’re a Certified Google Partner
Best Startup Canada Ranked a top digital marketing firm in Alberta
Alberta Offices in Edmonton & Calgary
What changed

Search stopped being a list of links

A growing share of searches now end in an answer rather than a click. The customer reads a summary, and either your business is named in it or it isn't.

That answer is assembled from sources the model trusts: pages it can parse cleanly, claims it can corroborate elsewhere, and businesses whose details agree across the web. Those are the levers AI SEO pulls.

None of it replaces the fundamentals. Structure, speed, content quality and citations still decide who gets quoted — AI has simply raised the cost of getting them wrong. We work the two together, so the same pages that rank also get cited.

The method

Why our AI marketing strategy works

Traditional marketing relies on guesswork. Our AI-powered approach relies on data. By combining machine learning with proven digital marketing frameworks, Metric Media identifies exactly where your customers are searching, what they're searching for, and how to get your business in front of them — before your competitors do.

How it works, start to finish Always on
1. WHAT WE READ 2. WHAT WE DECIDE 3. WHAT YOU GET What people search Real queries in your area How they behave Clicks, calls, time on page Who actually buys Leads that became customers Our AI decides Where to spend every $ to grow Local search & maps 46% Content that ranks 34% Paid ads 20% REBALANCED AS RESULTS COME IN More customers Calls, forms and sales Top 3 MAP PACK POSITION 293% REVENUE VS SPEND 94% AD BUDGET RECOUPED CHECKED DAILY ADJUSTED WEEKLY REPORTED MONTHLY
01Smarter audience targeting that reduces wasted ad spend
02Real-time campaign optimization for maximum ROI
03AI-driven keyword and content strategies that rank faster
04Predictive analytics that stay ahead of market shifts
Guesswork The usual agency
Budget hitting the right audience
Reporting you can act on
Speed of course correction
Data Metric Media
Budget hitting the right audience
Reporting you can act on
Speed of course correction
The five steps

How an AI SEO engagement runs

Five steps, in order, repeated every month. Each one produces evidence rather than opinion — starting with a recorded baseline of what AI says about you today.

Start with a baseline
01

We measure where you stand in AI answers

Before anything changes, we run the questions your customers ask through the assistants they use and record what comes back — who gets named, what gets said about you, and where a competitor is quoted instead. That transcript is your baseline.

02

We map the questions, not the keywords

AI queries are longer and more specific than search queries. We build the real question set for your business — comparisons, costs, eligibility, alternatives — and find which ones you have no answer for anywhere on your site.

03

We make your pages machine-readable

Clear heading hierarchy, direct answers near the top, schema markup, clean internal links, fast loads. A model that cannot parse a page will not quote it, however good the writing is.

04

We build the corroboration

Models weigh agreement. We make your name, address, services and claims consistent across your site, your listings and the third-party sources that describe you, so nothing contradicts and nothing gets discounted.

05

We re-run the questions and report

Each month we repeat the baseline test and show the movement — which answers now cite you, which still do not, and what we are changing next. Cited answers, organic traffic and enquiries sit in one report.

What the work includes

The AI SEO work we deliver

AI SEO is not a separate channel bolted onto your marketing. It runs on the same site, the same content and the same measurement as your SEO campaigns — which is why we sell it as part of the plan rather than as a product.

AI answer visibility audit Question and intent mapping Schema and structured data Answer-first page rewrites Entity and citation consistency Technical crawlability and speed Local answer optimization Monthly AI visibility reporting
Questions we often hear

Questions We Often Hear

Ask your own
Is AI SEO different from SEO?
It is the same discipline with a wider target. Traditional SEO asks where you rank on a results page; AI SEO also asks whether an assistant names you when it answers the question directly. The technical groundwork overlaps heavily, so we run them as one programme rather than two.
Can you guarantee ChatGPT will recommend my business?
No, and no one honestly can — the models are closed and their answers vary between users and over time. What we can do is measure how often you are cited today, improve the conditions that make citation more likely, and show you the change month over month.
Does this mean less traffic to my website?
Some informational searches will end without a click, which is why we prioritise the questions that sit close to a purchase. Being the business named in an answer to “who does this near me” or “which option suits my situation” brings people to your site with the decision already half made.
What do I actually get each month?
A report of the questions we tested, which answers cited you, the technical and content work completed, and the effect on organic traffic and enquiries. If a month moved nothing, the report says so and explains what we are changing.
Where does AI SEO fit with my other marketing?
Alongside it. AI SEO earns visibility over months, paid search buys it today, and content is the raw material both depend on. Most plans run at least two of the three.

AI SEO rarely works alone

All services
Search Engine Optimization Local SEO Content Creation Website Development Pay Per Click Management Free SEO Analysis
Get in touch

Have any questions?

Do not hesitate to get in touch with us by using this form, and we'll get back to you as soon as possible. Prefer to talk? The fastest way to start is a phone call.

780-904-7467
HoursMon–Fri 9am–5pm MST
Edmonton2207 90B St SW, T6X 1V8
Calgary1900 700 2nd St SW, T2P 2W2
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